AI-Powered Social Storytelling for Donation Campaigns

More than every sixth person in Switzerland lives at risk of poverty. Yet the issue remains invisible and taboo. Caritas reaches its existing, loyal donor base - but struggles to connect with younger, digitally native audiences who spend their time on Instagram, TikTok and Facebook. Traditional fundraising campaigns are expensive to produce, require professional copywriters, designers and translators, and often fail to reach with new audiences. In today's environment - rising cost of living, social media fatigue, short attention spans - Caritas needs fresh, authentic and scalable ways to tell the stories of people in poverty and inspire donations. Behind every counseling session is a human story: a single mother who cannot afford heating, an elderly man choosing between food and medication. These are true stories - and when told well, they inspire donations. But producing multi-language, platform-native content (e.g., Instagram carousels or TikTok videos) requires resources most NGOs lack. Caritas needs a smarter way to bring these stories to the people who have never heard them. An AI-powered solution could close this gap - turning a single-story prompt into a campaign in minutes. Goal: (1) An AI application that takes a true, anonymized story of someone living in poverty in Switzerland as input and generates a ready-to-publish, donation-inspiring social media campaign. (2) The system produce at least one of the following: a short video ready to post on Instagram, TikTok or Facebook, or an Instagram carousel. (3) Creative direction is open: for example, a comic strip depicting a day in someone's life can be delivered as swipeable carousel panels or as a short animated video. (4) The output always includes a clear donation call-to-action, a platform-native caption, and relevant hashtags. Content must be generated in at least one of the following: German, French, Italian or English. (5) The solution should be fast, ethical, usable by non-technical Caritas staff.

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